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Tamil Nadu CM Trophy
Mission Brief
Client Sports Development Authority of Tamil Nadu
Year 2023 · 2024 · 2025
Location Multi-City, Tamil Nadu
Scale 32,000+ Athletes
Services Deployed
The challenge
The CM Trophy is Tamil Nadu's largest state-level multi-sport championship, running for three consecutive editions across 2023, 2024, and 2025. Each edition involved thousands of athletes, coaches, referees, and government officials — spread across multiple cities and venues simultaneously. City-wise coordination, participant-zone matching, and live operational oversight had to run in parallel without a single overlap or escalation reaching the client.
What we delivered
- 165 hotels under managed inventory — sourced, vetted, and allocated by participant zone
- City-wise hotel block bookings matched to sport categories and participant groups
- High-volume catering across all venues with real-time menu coordination
- 24/7 control rooms for live operational oversight across all districts
- Zero zone overlap across concurrent districts — all venues running simultaneously
- Transport coordination covering arrivals, venue transfers, and departures
- On-site content team capturing every moment — high-quality reels across all platforms
- 72,000+ room nights delivered across three editions
By the numbers
32,000+ Athletes Accommodated
165 Hotels Under Management
72,000+ Room Nights Managed
3 Consecutive Editions
“Three editions. Zero zone overlaps. 32,000+ participants delivered without a single client escalation.”
Event Recap 
Digital reach
Alongside on-ground operations, our content team was embedded at the event — capturing moments, producing reels, and running the digital campaign in real time.
2.1M+ Accounts Reached
533K Accounts Interacted
15.3K+ New Followers
Connect with us
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